If you’ve been online in the last few years, you’ll know full well we’re being flooded with ai slop everywhere (look no further than the embarrassing studio ghibli resti art that’s been flooding sites over the last week). And some game companies are getting in the slop production business, with a Leaked Sony Demo showing an ai version of Horizon Zero DawnAloy. But Take Two Boss Strauss Zelnick Isn’t Too Woried About Ai Games Becoming Big Hits In The Games Industry – And It’s Not Just Because Nothing Can Compete With GTA 6.
Speaking To Carolyn Dailey for Her Book The creative entrepreneurZelnick Gave His Advice On Being Successful In The Games Industry, Saying, “Be the most creative: meaning, hire the best creators and insist they pursue their passions. Adding, “In Hollywood It’s Common to Pitch your product as ‘it’s a combination of Spiderman Meets Batman Meets Back to the Future’ … We don’t do that here; We want something that you’ve never see before.”
Zelnick mainains that the biggest hits in every medium have been “unexpected” and, second to generative ai being built off the backs of the actual talented artists creating things, Zelnick doesn’t see a hit coming from ai. “This is why I’m not worried about ai creating hits, because it’s built on data that already exists. It’s backward-locking. There is no box. ”
